Baby By Month

Terms & Conditions - Emma's Diary

The service

The internet site ("Site") is provided by Emma's Diary®, a division of LCMB Limited along with Babyguru Private Limited (BPL), subject to the following terms and conditions of use ("Terms of Use") and the Privacy Policy ("Privacy Policy"). The Site provides users with access to a variety of information and on-line resources, including on-line forums, through its network of properties ("Service").

Please read the Terms of Use and Privacy Policy carefully. By using the Site, you accept the Terms of Use and the Privacy Policy and you agree to comply with them. If you do not accept the Terms of Use and the Privacy Policy, then please refrain from using this Site.

We may update the Terms of Use from time to time without notice to you. Please ensure that you review the Terms of Use regularly as you will be deemed to have accepted any variation if you continue to use the Service after it has been posted.

In addition, when using particular Emma's Diary services, you and BPL shall be subject to any guidelines and rules applicable to such services which we may post from time to time. All such guidelines and rules are hereby incorporated by reference into the Terms of Use but in the event of any inconsistency between the Terms of Use and any guideline or rule, (unless otherwise stated) these Terms of Use will prevail.

Information about BPL

Babyguru Private Limited is a limited company registered in India. Our registered office is D-22, New NangalDewat, Rang Puri, Vasant Kunj, New Delhi, 110070.

Use of this site

In order to use the Service, you need the equipment necessary to connect to the World Wide Web and the connection necessary to access it. You are responsible for your connection and any fees associated with such connection or access. Access to this Site is permitted on a temporary basis. We may suspend, withdraw, discontinue or change all or any part of this Site without notice. We will not be liable to you if for any reason this Site is unavailable at any time or for any period.

You are responsible for ensuring that all persons who access this Site through your internet connection are aware of the Terms of Use and any guidelines and rules as referred to above, and that they comply with them.


In completing the registration process, you agree to provide true, accurate and complete information about yourself as required in the registration form. You must maintain and promptly update this information to keep it true, accurate, current and complete.

Only one registration per person is permitted. Upon registration, you are required to choose a member ID and password. You are responsible for keeping your member ID and password confidential and you must not disclose them any third party.

We have the right to disable your member ID and password (whether chosen by you or allocated by us) at any time if, in our reasonable opinion, you have failed to comply with any of the provisions of the Terms of Use. You agree that we shall not be liable to you or any third party for any termination of your access to this Site or the Service.

You agree to notify us immediately of any actual or suspected unauthorised use of your membership ID and/or password, whether or not actually or expressly authorised by you. We will not be responsible for any loss or damage to you arising from any use or misuse of your membership ID and/or password.

Babyguru private limited benefits

When registering for the BPL services through this Site you may choose to receive:

  • Weekly and/or monthly updates on your pregnancy
  • Weekly and/or monthly update on your child's progress (up to the age of 18 months)
  • The Emma's Diary email newsletter
  • Emails from BPL with news of offers, free sample and competitions
  • Emails from our partners with news, offers and competitions.
  • Emails from affiliate sites (part of the BPL Group) once baby has reached 6 months old.

Further details of the benefits can be found on the registration page.

Use of the service

Although the editorial content of Emma's Diary is published in association with the Royal College of General Practitioners (United Kingdom), the information (including without limitation, advice and recommendations) and Service are intended solely as a general educational aid. The Service does not provide medical or healthcare advice for any individual problem or a substitute for medical or other professional advice and services from a general practitioner or other healthcare professional familiar with your unique facts.

Always seek the advice of your general practitioner or other qualified healthcare professional with any questions you may have regarding a medical condition and prior to starting any new treatment.

Nothing contained in this Site is intended to be used for medical diagnosis or treatment and you should not rely on any information within this Site without first taking professional advice.

Your use of this Site and the Service is also subject to the disclaimers below and any additional disclaimers and limitations that may appear throughout this Site. BPL and its employees assume no responsibility for any loss or damage caused as a direct or indirect result of any action or inaction you take based on the information, services or other materials on this Site.


By entering an Emma's Diary competition you consent to your details being passed to the third party supplying the prize, for direct marketing. Details for each individual competition are set out on the relevant competition page but the following also apply:

  • Competitions are open to residents of the Republic of India and its territories aged 18 years or over. One entry per household.
  • No responsibility is accepted for ineligible or fraudulent entries.
  • One correct entry and winner (as per competition) will be selected at random and notified in writing as soon as reasonably practicable after the closing date of the competition unless otherwise advised.
  • The prize is not transferable.
  • The organiser's decision is in final and no correspondence will be entered into.
  • If a winner does not confirm acceptance of the prize within 14 days, he/she automatically foregoes the rights to claim for the prize.
  • No cash alternative.
  • All competitions hosted by Emma's Diary will close at 12am on the date stated. Any entries after these dates will be void.
  • The winner may be asked to participate in publicity via social media, this Site or the organiser's website.

Public areas

Parts of this Site (such as Emma's Diary Forum and Notice Board) provide an opportunity for users to exchange information, news and views. We accept no liability in respect of any material submitted by users. Whenever you make use of these features you must comply with the specific terms and conditions of use of the public areas set out at/in our privacy policy. You warrant that any such contribution complies with those terms and conditions and you indemnify us for any breach of that warranty. If you are a consumer user, this means you will be responsible for any loss or damage we suffer as a result of your breach of warranty.

Any material you post/upload to this Site will be considered non-confidential and non-proprietary, and we reserve the right to use, copy, distribute and disclose to third parties any such material for any purpose. We also have the right to disclose your identity to any third party who is claiming that any material posted or uploaded by you to the Site constitutes a violation of their intellectual property rights or of their right to privacy.

We will not be responsible, or liable to any third party, for the content or accuracy of any content posted/uploaded by you or any other user of this Site. We have the right to remove any content posted/uploaded by you on this Site if, in our opinion, such material does not comply with the our privacy policy.

The views expressed by other users on this Site do not represent our views or values.

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it but you must not establish a link in such a way as to suggest any form of association, approval or endorsement by us where none exists. You must not establish a link from any website that is not owned by you.

This Site must not be framed on any other website, nor may you create a link to any part of this Site other than the home page. We reserve the right to withdraw linking permission without notice. The website from which you are linking must comply in all respects with our privacy policy.

Links to other web sites

This Site may include links to other websites including social media (Facebook, Twitter, etc). These links are provided as a convenience to users only. We do not have any control over, and do not endorse, the information, material, products or services contained on, or accessible through, any such website. You acknowledge that you access and use the websites and their contents at your own risk and that we shall not be responsible for any liability, damage or loss caused (whether directly or indirectly) in connection with use of, or reliance on, any information, material, products or services contained on or accessed through any such websites.

Dealings with advertisers and merchants

Your correspondence or dealings with, or participation in promotions of, advertisers and merchants found on this Site or through the Service, including payment and delivery of related goods or services, and any other terms, conditions, warranties or representations associated with such dealings, are solely between you and such advertiser or merchant. To the fullest extent permitted by applicable law, you agree that: (a) we shall not be responsible or liable for any loss or damage of any kind incurred as a result of any such dealings or as the result of the presence of such advertisers and merchants on this Site or the Service, and (b) any orders placed by you on the Service are subject to confirmation by, and the terms and conditions of business of, the relevant advertiser or merchant.


To the fullest extent permitted by law, we disclaim all warranties, conditions and other terms of any kind, whether express or implied, with regard to the Service, this Site or the materials contained on this Site, including without limitation any implied terms of satisfactory quality, fitness for a particular purpose or as to the provision of services to a standard of reasonable care and skill. Your use of this Site and the Service is at your own risk and is on an "as is" and "as available" basis.

We make no warranty or representation that this Site or the Service will meet your requirements or that it will be uninterrupted, timely or secure.


We do not guarantee that this Site will be free from bugs or viruses. You are responsible for configuring your computer system or mobile device in order to access this Site and you should use your own virus protection software.

You must not misuse this Site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful.

You must not attempt to gain unauthorised access to this Site, the server on which this Site is stored or any server, computer or database connected to this Site. You must not attack this Site via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use this Site will cease immediately.

We accept no responsibility for any bug, virus, infection or contamination and you will be solely responsible for any damage to your computer system or mobile device or loss of data resulting from use of this Site or the Service.

No reliance

The content on this Site is provided for general information only and it is not intended to amount to advice on which you should rely. Although we make reasonable efforts to update the information on this Site, it makes no representations, warranties or guarantees, whether express or implied, that the content on this Site is accurate, complete or up-to-date.

Limitation of liability

You expressly acknowledge and agree that to the fullest extent permitted by applicable law we shall not be liable for any direct, indirect, special or consequential loss (including loss of income or revenue, loss of business, loss of profits or contracts, loss of anticipated savings, loss of data, loss of goodwill or wasted management or office time), damage, costs, expenses or claims, whether based on breach of contract, tort (including negligence), product liability or otherwise arising out of or in connection with this Site, the Service or in connection with the use, inability to use, or results of the use of this Site, any websites linked to it and any materials posted on it.

You acknowledge and agree that the limitations set out above are fundamental elements of the Terms of Use and this Site and the Service would not be provided to you if such limitations did not apply.


You agree to indemnify and hold harmless BPL, its affiliates and suppliers from any liability, loss, claim and expense (including reasonable legal fees) made by a third party directly or indirectly related to (a) your breach of the Terms of Use, (b) your posting of material to the Site, or (c) any other use by you of the Site or the Service.

Proprietary rights

You acknowledge and agree that all copyright and other intellectual property rights in relation to this Site and the Service (including without limitation the design and contents of the pages) are vested in, or licensed to, us. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

Information may be accessed, downloaded, or printed only for your personal non-commercial use. You may not copy, reproduce, publish, distribute, create derivative works of, sell, transfer, display, transmit, compile or collect in a database, any part of the Site or this Service without prior written permission from us or our licensors.

You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text. Our status (and that of any identified contributors) as the authors of content on the Site must always be acknowledged.

You must abide by all copyright notices, information, or restrictions contained in or attached to any part of this Site or the Service. If you breach these terms, your right to use the Site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

Emma's Diary® is a registered trade mark of LCMB, and exclusively licenced to Babyguru Private Limited for use in India. All rights reserved. You agree not to display or use in any manner this trade mark without our written permission. Third party trade marks, service marks, logos, and trade marks appearing on the Service are the property of their respective owners.

Changes to the site and the service

BPL and its suppliers may make revisions to the information, services, products, and other materials on this Site, or discontinue, temporarily or permanently, this Site or the Service (or any part of them) with or without notice at any time. You agree that we shall not be liable to you or to any third party for any modification, suspension or discontinuance of the Service. Any of the material on this Site may be out of date at any given time, and we are under no obligation to update such material.

Google analytics (GA)

This Site uses Google web analytics service to improve the content and liability. GA may record mouse clicks, mouse movements, scrolling activity as well as any text you type on this Site. Google Analytics does not collect personally identifiable information that you do not voluntarily enter. GA does not track your browsing habits across websites which do not use GA services. For more information about data collected by the Google Web Analytics Service please see our Privacy Policy.


The Terms of Use shall be governed by and construed and interpreted in accordance with the laws of England and you and BPL agree to submit to the exclusive jurisdiction of the English Courts.

Our failure to insist upon strict enforcement of any provision of the Terms of Use shall not be construed as a waiver of any provision or right.

If any provision of the Terms of Use is found by a court of competent jurisdiction to be invalid the parties nevertheless agree that the court should endeavour to give effect to the parties, intentions as reflected in the provision, and the other provisions of the Terms of Use shall remain in full force and effect.

The section titles in the Terms of Use are for convenience only and have no legal or contractual effect.


We reserve the right to access any personal data to comply with applicable laws and lawful government requests. If you fail to comply with the Terms of Use and this failure results in a third party complaint, we reserve the right to disclose individually identifiable information to the third party where applicable.


To contact us, please contact us by completing this form

Sign up Today Watch Now